Hey!
I'm Alec

A developer who listens first, recommends honestly, and builds what businesses actually need.

My Story

I trained as a physiotherapist. Spent years learning to listen properly, diagnose before prescribing, and build patients up to the point where they didn’t need me any more. I was good at it - but the creative itch won out.

I joined Kubix Media as a Shopify developer and realised the skills transferred directly. Understand the problem before building the solution. Fix the root cause, not the symptom. Make the client independent, not dependent.

I started ahwstn to work directly with businesses. Shopify, Webflow, custom apps - I recommend what fits, not what I happen to prefer. One person from first conversation to launch and beyond. No handoffs, no account managers.

My Principles

01

I ask before I build

Honest recommendations, even when it means a smaller project. If something won’t serve your business, I’ll say so - and explain why.

02

The toolkit fits the problem

Shopify, Webflow, custom apps. I have no incentive to push one platform over another. The problem dictates the tool.

03

You’ll know how to run it

Training, documentation, and 30 days of support come standard. Every project. The goal is a client who doesn’t need me.

About Me

Based inLincolnshire, UK
Day jobSolutions Developer at Kubix Media
Off the clockCooking, playing guitar, singing, hiking, and camping
How clients describe meThorough · Honest · Actually replies · Explains things clearly